In the 21st century, a thriving medical practice requires effective advertising. Simply relying on traditional methods like setting up a physical location or joining local clubs is no longer sufficient. A comprehensive marketing approach now demands a digital presence beyond a basic website. Even in a competitive environment, though, employing a full-time staff member solely for advertising might not be necessary. This is where programmatic advertising can offer significant advantages.
Traditionally, obtaining advertising space involves submitting requests for proposals, negotiating ad time and space, or giving manual insertion orders for advertising. In contrast, programmatic advertising utilizes a software program to allocate ad slots and locations. This system uses AI to automate the online ad-buying process. Currently, there are several models for programmatic advertising:
Programmatic ads offer several advantages:
Connected Television (CTV), which refers to internet-connected television, opens up various marketing possibilities for medical practices. Through CTV, healthcare providers access detailed data about viewers’ profiles and previous viewing habits. This enables them to create highly focused advertising campaigns specifically tailored to particular demographic groups. Moreover, CTV provides real-time analytics, allowing for prompt adjustments to be made almost instantly.
To learn how you can use programmatic advertising to market your medical practice, contact us online or call our offices today at 866-952-7045.